MARQUES – BRANDS and CULTURE

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MARQUES – BRANDS and CULTURE

sep

19

Meet us at MARQUES Annual Conference where trade mark owners, trade mark advisors meet to discuss different aspect of trademarks and IP rights

The 31st MARQUES Annual Conference will look at how brands are shaped by cultural, political and social influences. IP rights are today more prominent worldwide, and consumers are more engaged. That results in growing tensions between trade marks and other IP rights, on one hand, and free speech, cultural sensitivities and political considerations, on the other. These tensions will be explored over the three days of the Conference.

PROGRAM:

PART 1 – CULTURAL TRENDS IN BRANDS
PART 2 – CENSORED MARKS – TRADEMARK OFFICES AS GUARDIANS OF PUBLIC POLICY AND MORALS
PART 3 – CULTURAL DIFFERENCES IN TRADEMARK ENFORCEMENT
PART 4 – WIPO: THE HAGUE AGREEMENT
PART 5 – THE UNCHARTERED WATERS OF EU TRADE MARK LAW
PART 6 – NON-TRADE MARK PROTECTION OF CORPORATE IDENTITY AND ADVERTISEMENT PROPERTIES
PART 7 – BRAND LIFE CYCLES – CHALLENGES AND OPPORTUNITIES FOR THE EVOLUTION OF BRANDS

ONSAGERS INTERNATIONAL TRADEMARK TEAM

Onsagers international team will attend this years conference with: